Keith Horton / ASAP Board Member Lecturer in Philosophy, University of Wollongong / khorton@uow.edu.au / I floated the original ASAP proposal in 2009 and, in partnership with Meena Krishnamurthy, made the first efforts at enlisting other academics. My background is in moral philosophy, and I had become convinced that people and governments in rich countries (the ‘global rich’) are morally required to do much more than they are currently doing to tackle severe poverty in poor countries.