Xianghui Liu

Name of the ASAP Chapter (if connected to one)

ASAP China

Academic/Buisness/NGO/Student/other

Academic

Title

Professor (full)

Afiliation: University name/NGO/Company name; city; country

Huaqiao University

Short Bio (no more than 50 words)

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Area of expertise/interest (up to 10 keywords?) Please avoid the word Poverty (we are all dealing with it)

digital marketing; entrepreneurship; regional economics; BOP marketing; blockchain applications;strategic management; performance measurement;innovation management

Areas looking for support or collaboration (no more than 50 words)

One potential research area we can collaborate on is the comparative studies of poverty culture in the context of different national cultures.

ORCID number

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Research Gate

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Google Scholar

https://scholar.google.com/citations?user=RPXf-lMAAAAJ&hl=en

Personal website (if you have one)

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